Campaign
Welcome to the Campaigns page! Here, you’ll find a collection of my most impactful and creative projects. Each campaign is a blend of strategic thinking and artistic flair, designed to engage, inspire, and make a difference. From brand promotions to social awareness initiatives, my work aims to connect with audiences in meaningful ways. Dive in and explore how creativity meets purpose in every campaign.
Bathu Shoes
Team
Zine Simango (Copywriter)
Jadi Stadler (Digital Designer)
Daniela Wencke (Graphic Designer)
Insight
People experience a profound bond with their heritage and take pride in showcasing their culture through their personal presentation to the world.
Concept
“Walk with Pride” Just as shoes express individuality, culture forms an integral part of one's identity. Culture, with its rich palette of colours, diverse cuisine, and unique traditions, plays a pivotal role not only in shaping who we are as a person.
Solution
People take pride in their heritage and bathu shoes is all about honouring your roots. Posters are seen by everyone who walks by. The poster shows the influence culture has on the meaning of the shoe. Through the AR element, the colourful spirit of South Africa moves from the crowd to the shoes.
My strength lies in conceptual thinking and ideation, where I transform creative ideas into compelling campaigns. I’m skilled in collaborating with teams to bring visions to life, ensuring every project is strategically sound and visually impactful. From brand promotions to social awareness initiatives, I thrive on creating work that resonates and inspires. Dive in and see how my creativity and teamwork can make a difference for your brand.
Let’s make an impact together!
