Insight
The Gen Z audience don’t go to Green Point Park very often as they feel marginalised and overlooked through the lack of thought put into the park design as to how to cater to their demographic.
Concept
“The Social Sanctuary”
is a campaign to transform Green Point Park into a haven for Gen Z, offering a space to heal and recuperate both
mind and body. By creating a sanctuary within the park, young adults can enjoy the comfort of friends and form safe spaces together, embodying the spirit of “we’re better together.”
Solution
The rebranding of Green Point Park creates a fun and engaging atmosphere with enhanced navigation, vibrant natural-toned visuals, and a modern, inclusive design, while preserving the park’s peaceful nature and fostering community engagement.
