Green Point Park

I designed a cohesive rebrand for Green Point Park, ensuring visual consistency across all elements. Explore how I unified the park’s identity through thoughtful and consistent design choices.

Insight

The Gen Z audience don’t go to Green Point Park very often as they feel marginalised and overlooked through the lack of thought put into the park design as to how to cater to their demographic.

Concept

“The Social Sanctuary”

is a campaign to transform Green Point Park into a haven for Gen Z, offering a space to heal and recuperate both
mind and body. By creating a sanctuary within the park, young adults can enjoy the comfort of friends and form safe spaces together, embodying the spirit of “we’re better together.”

Solution

The rebranding of Green Point Park creates a fun and engaging atmosphere with enhanced navigation, vibrant natural-toned visuals, and a modern, inclusive design, while preserving the park’s peaceful nature and fostering community engagement.

Reflection

I thoroughly enjoyed the creative process of rebranding Green Point Park, especially creating the information video (which can be seen on my instagram) that brought the park's story to life through dynamic visuals and motion graphics. Incorporating textured, digital line work into the illustrations added an organic feel, enhancing the park's natural and serene atmosphere. Photography was another highlight, capturing the park's beauty and making the branding more relatable and visually compelling. The combination of these elements created a cohesive and immersive visual identity that truly reflects the spirit of Green Point Park.

Designer Dani

Green Point Park

I designed a cohesive rebrand for Green Point Park, ensuring visual consistency across all elements. Explore how I unified the park’s identity through thoughtful and consistent design choices.